Strategy for Development of Red Chili Farming Business in Ogan Komering Regency Ulu

Abstract

This research examines how to develop chili farming Strategies red in Ogan Komering
Ulu Regency, South Sumatra Province. This study aims to analyze what internal
factors affect the development of red chili farming, what external factors affect the
development of red chili farming and analyze the red chili farming development
strategy in Ogan Komering Ulu Regency. The study was located in 8 sub-districts,
namely Lengkiti District, Sosoh Buay Termite District, West Baturaja District, Lubuk
Raja District, Lubuk Batang District, Penijauan District, Kedaton Peninjauan District,
and Sinar Peninjuan District. The time of the research is March 2022. The research
method used in this study is a survey method and a description of the analysis. The
method used in sampling determining respondents is the purposive sampling method.
In this study, the selected respondents were 77 respondents consisting of respondents
from the State Civil Apparatus (ASN) of the Ogan Komering Ulu Regency
Government which consisted of 1 Head of the Agriculture Service, 2 People from the
Horticulture Sector within the Agriculture Office of Ogan Komering Ulu Regency, 2
people from Bapelitbangda Ogan Komering Ulu Regency and 9 Field Agricultural
Extension Officers. While respondents from farmers were taken from 8 sub-districts
in Ogan Komering Ulu Regency which consisted of 9 villages, each village was taken
by 7 respondents with a total of 63 respondents. Respondents were taken with the
provisions are farmers who have a land area of 0.5 hectares. This research's data
processing and analysis method is quantitative descriptive analysis and qualitative
descriptive analysis. Data processing was a quantitative descriptive analysis using the
IFAS (Internal Factor Analysis Summary) matrix and the EFAS (External Factor
Analysis Summary) matrix. This matrix describes how the internal conditions, namely
strengths and weaknesses, and external conditions, namely the opportunities and
threats faced by red chili farmers in Ogan Komering Ulu Regency. SWOT analysis
provides realistic information about an organization’s relationship with its
environment with a Strategic pattern that uses strengths and opportunities to the fullest
and minimizes existing weaknesses and threats. The method of qualitative descriptive
analysis based on the opinion of experts as a theoretical basis can be explained as
follows: 1). SO Strategy: the strategy of a company or organization by utilizing all
strengths to seize and take advantage of all opportunities as much as possible. 2). ST
strategy: the strategy of using the strengths of a company or organization to overcome
threats. 3). WO strategy: a strategy that is implemented based on the utilization of
existing opportunities by minimizing existing weaknesses. 4). WT strategy: the
strategy is based on activities that are defensive and try to minimize existing
weaknesses and avoid threats.